Interesting Stats (Mobile/InternetUsers/BroadBand)
Source:
http://emergic.org/collections/tech_talk_india_internet_and_mobile.html
TECH TALK: India Internet and Mobile: Issues and Numbers
The US-based VC firm, Kleiner Perkins, along with Ram Shriram, had
organised a panel discussion recently amongst 15-odd entrepreneurs in the
Indian Internet and mobile space to discuss three issues:
We would like to explore the salient challenges facing businesses
predominantly driven by Internet & Mobile.
What is required to service 300 million mainstream connected Indian
consumers with diverse usability requisites & language barriers?
What is the role venture capital can play in addressing these
challenges?
Because of the limited time, each person got an average of five minutes or
so to get their points across. I figured that the questions were
interesting enough to merit a longer and deeper discussion. This Tech Talk
series will provide my views to the three issues. More broadly, it will
focus on the challenges and opportunities in the Indian Internet and
mobile space.
Let us begin by putting together some numbers. I have put these together
from a variety of sources and some extrapolation. (I have also put the
financial figures in dollars that seems to have become the lingua franca
for money-related discussion in India! For easy conversion: $1 = Rs 45; $1
million = Rs 4.5 crore)
India Per Capita Income: $600 [Population: 1 billion]
PCs: 18 million; growing at 5 million/year
Internet users: 35 million; growth 50%/year
Cybercafes: 100,000; accounts for two-thirds of Internet access
Landlines: 45 million (declining slightly)
Broadband users: 1 million (most additions in 2005)
Broadband: $5 per month for 256 Kbps with 100 MB download
eCommerce: $250 million; growing at 100%
Online Advertising: $35 million; growing at 30%; 1.2% of total advertising
spend
Mobiles: 75 million; growing at 4.5 million/month; 77% pre-paid; 75% GSM;
25% CDMA
Mobile Voice calls: 3c/min (avg); SMS: 2c/message
In India, calling party pays for calls. There is no charge for receiving
SMSes.
GPRS-enabled phone: $80+
GPRS Tariff: $8+/month for 100 MB download (plans vary across operators)
Mobile VAS: $90 million; growing at 40%
Mobile ARPU: $8.50 [Split: Voice: 70%; Rentals: 20%; VAS: 10%]
Mobile VAS Split: Person-to-Person SMS, Caller Line Identification,
Roaming: 70%; Content: 30%
Content: Ringtones, Ringback Tones, Games, Wallpapers, Interactive Voice
Response, Person-to-App SMS
Content Providers get about 10-30% of revenue for their content
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posted by Silent Saint @ 7:14 AM
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