Some FMCG Stats
Source: http://www.rediff.com/money/2007/feb/06dabur.htm (Dabur Strategy)
Some FMCG Stats
Tootpaste – Rs. 25 billion segment
Shampoo – Rs 22 billion
Personal Wash – Rs 5 billion
Dabur Vatika is Rs 1 billion brand
There's a flipside, though. Indiscriminate use of the brand across price points may dilute the brand equity. Returning to the Vatika example, the brand is a premium product in hair oil, a top-end product in shampoo, but a mid-level priced soap.
Dabur, too, is present across the spectrum in over a dozen products -- from premium chyawanprash and honey to low-end toothpowder, addressing very different consumer groups. Dabur, of course, says it is careful not to over-stretch its brands.
Labels: Business, Stats, Strategy
A very good idea!!!
Reference: www.springwise.com
Spy Media, a Silicon Valley-based news photo marketplace, lets both amateur and professional photographers sell
their photos at a price they set.
They've just added a new twist: buyers can request a photo of an event, place, person, product or whatever, and
place a bounty on the image. Buyer sets the price, and the first photographer with the right image gets paid.
Current bounties include "Would like a picture of my first home once owned in SJ, CA" (USD 20), and "Red Bull
Contest - The Photo with the Prettiest Girl and a Red Bull" (USD 100).
This takes the citizen journalism model (which we've written about before: ScooptWords, Reporter.co.za, and OhmyNews
) and turns it into an online photo classified system. Anyone, anywhere can tap into the global brain, and can send
photographers on 'image errands'. Besides news-related bounties, one can imagine FMCG companies requesting
real-world shots of in-store marketing efforts, or potential homebuyers looking for realistic photos of a property's
surroundings.
Not to mention all the other errands you can get minipreneurs to do... Time to start up a global errands
intermediary, with easy access to members from Bangkok to Boston?
Website: http://www.spymedia.com
Labels: Business, Business Ideas
