Interesting Facts and Articles...

Source: http://www.rediff.com/money/2007/feb/06dabur.htm (Dabur Strategy)

Some FMCG Stats

Tootpaste – Rs. 25 billion segment

Shampoo – Rs 22 billion

Personal Wash – Rs 5 billion

Dabur Vatika is Rs 1 billion brand

There's a flipside, though. Indiscriminate use of the brand across price points may dilute the brand equity. Returning to the Vatika example, the brand is a premium product in hair oil, a top-end product in shampoo, but a mid-level priced soap.

Dabur, too, is present across the spectrum in over a dozen products -- from premium chyawanprash and honey to low-end toothpowder, addressing very different consumer groups. Dabur, of course, says it is careful not to over-stretch its brands.